SnapPromo guide

Snap Playbook

A plain-language guide to making a promo video: what each step does, and answers to common questions about credits and export.

How SnapPromo works

Follow these eight steps in order. Most of the creative work is free. Credits are only used for motion (optional) and final export.

Remember: preview is free. Final export = 1 paid snap for every scene in that video. Free includes 15 snaps / 15 scenes.
  1. Step 01 FREE

    Idea

    Write what the video is about in plain language. Add a short title so you can find the project later.

  2. Step 02 FREE

    Settings

    Choose length (15, 30, or 60 seconds), aspect ratio (Reels / YouTube / Square), style, language, and voice.

  3. Step 03 FREE

    Storyboard

    SnapPromo drafts 3–8 scenes with narration and picture prompts. Edit anything before you generate assets.

  4. Step 04 4 AI GENS

    Pictures

    Add a picture to every scene: generate with AI (4 free generations), or upload from your gallery (counts toward your 15 snaps / 15 scenes allotment on Free).

  5. Step 05 FREE

    Voice

    Generate spoken narration for each scene so the promo can play with sound.

  6. Step 06 FREE

    Captions

    Add on-screen captions so people can follow the video with sound off (common on social feeds).

  7. Step 07 1 AI MOTION / CLIP

    Motion

    Optional: Ken Burns (zoom/pan) is free on every scene. Each AI Motion clip you generate uses 1 AI Motion credit, and a failed generation is refunded.

  8. Step 08 1 SNAP × SCENES

    Preview & export

    Watch a free watermarked preview first. When you export the final file, you spend 1 snap per scene.

Good fits for SnapPromo

Sale or offer announcement

Turn a discount or festive offer into a short promo with voice and captions for Instagram or YouTube.

9:16 Reels · 16:9 YouTube

Product or brand teaser

Describe the offer, unlock Brand Kit (logo & colors), and ship a polished cut without a video editor.

1:1 Square · 9:16

Local business promo

Show off a restaurant, salon, store or service with your own photos and a clear call to visit or book.

Reels · Square

Event invite

Announce date, hook, and CTA across scenes. Preview free, then export when the copy is locked.

All formats

FAQ

Search or open a question. Answers match how SnapPromo credits work today.

Start on Free with 15 snaps / 15 scenes. Most people then buy SnapCredit ($5) — 36 export snaps, more AI generations, plus Brand Kit. Choose SnapCredit + AI Motion if you want generative motion. Choose Bring Your Brand ($2) only if you already have snaps and just need logo/colors.